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David Green, Content Manager, Health care portal none
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dgreen{at}sunesi.com David Green
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From experience few people would search for the term “orthopaedic patient information”. Rather, people tend to search for a diagnosis. It might, therefore, be more useful to search for common diagnoses on the search engine rather than the broad term. Also, it is not clear from the article what qualifies WA Doward to assess what will be comprehensible or understood by patients. Once again from experience, patients seem to have an enormous demand for journal content which they seem to understand, or insist that their doctors help them understand. |
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